Club Greenwood

MARKETING DESIGN + STRATEGY

Club Greenwood

I worked with Club Greenwood as a digital, print, motion, and web designer for two years. During that time, I had the opportunity to collaborate and strategize with others and take ownership of various marketing goals and objectives. Here are some of my favorite projects!

SERVICES

Art Direction
Website Design
Social Media
Print
Video Production + Editing
Copywriting + Editing

Web Design + Development

Design and build new web pages that reflect current Club objectives. Utilize diverse design styles while maintaining the standards of an established brand.

Collaborate with topic experts to write accurate copy that is also engaging for members.

Tools:

WordPress
Adobe Creative Suite

Print Design

At any given time, Club Greenwood offers dozens of additional programs to members to support their unique goals, needs, and interests.

How do we provide unique experiences to each micro-niche in the community while sustaining focus on the macro vision of Club Greenwood?

Here are some examples of my designs that aimed to serve members and answer that question.

My Approach:
I got to know members of the Club well during my time there. When I designed new flyers or web pages, I kept in mind a member who that program would serve. This approach informed my design choices with intention, leading to more successful programs and designs.

Tools:

InDesign
Photoshop

Social Media

Social media was an important extension of marketing efforts for Club Greenwood, especially during the pandemic. Sharing consistently on Instagram and Facebook kept CG in touch with its clientele and increased brand awareness and engagement. These are just a few of my images and designs.